Strengthening of WB Identity by Exploiting Cultural Cross-roads to Brand New Tourist Destinations “Meeting of Cultures” is the beginning of a joint regional journey, the creation of a new cultural route, a route filled with values and our ancestors’ traces that have left behind invaluable heritage to share with others, and present our diversity to others in order to understand us better. Diversity as advantage is the value we possess, the value we represent despite the severe turbulences in the region during short historical periods that have nonetheless failed to destroy the eternal space of cultural intersections.